Toms is an international brand which has a very unique and strong identity, both on it’s concept and the store designs.
Thessaloniki’s store is also very unique by itself, as it located in an old classical building which survives its interior beauty and atmosphere. A very impressive patio which allows daylight into the store, makes this place special and very matching to a Toms store.
Although there was not a guide for how the lights should look like, designing the lights for Thessaloniki’s store was a challenge, as we had match our aesthetics with respect to the brand’s identity, the architects’ interior proposal and the masterfully made building itself.
We used metal as a basic material, in order the lights not to stand out as units, on the contrary, to be totally embodied to the store’s environment, and together adding some “sweet raw “style to it.
We also tried to give a playful spirit to the designs, to match with Toms “giving” and “happy” mood.
lights design by 157+173 designers
Interior design by Formrelated, associate Cristina Tsirangelou (157+173 designers)
Photis by studiovd & jertef